Lower Your Expectations? Really?

john locke, how I sold 1 million ebooksTraditional publishers and even some successful indie authors are publicly saying how hard it is for self-published authors to succeed. They say most will never sell 100 ebooks, and only a small percent will sell 10,000. Self-published authors are being told to “be realistic” and “lower your expectations.”

Really? What type of advice is that?

Sure, there are obstacles out there, but that’s true in any endeavor. Is it simple to write a best seller? No. But can you do it? Yes, absolutely!

The world makes it hard enough for you to be successful, so you’re not going to see me piling on the negativity! Let others talk about the mountains. I’ll show you where the tunnels are! Others can talk about the raging rivers, I’ll point you toward the bridges! Yes, there are roadblocks in the land of self-publishing, but there are super highways, too.

I’ll leave it to others to lower your expectations. There are plenty eager to do that. But I’m not one of them. If you’re a struggling author I want to RAISE your expectations.

I’m not a know-it-all. I’m still humble. I’ll never forget the frustrations I felt, trying to fit in, trying to feel like I belonged. I absolutely know what you’re going through. I’ve been there.

It’s a huge achievement to complete a manuscript, and that’s just the beginning. You’ve still got proofing and re-writes and edits and more re-writes, and when you finally get it just right you dig into your pocket and take money you could use for other things, and invest it in your dream.

But when your book is published, it just sort of lays there. No one knows how to find it. You listen to others tell you what to do, how to get your book “out there,” and you try those things and they don’t work. You Facebook, you Tweet, you blog, you try to get reviews, you buy courses, attend classes…and nothing seems to work.

After awhile, you start to take it personally. You wonder if it’s you. Maybe your writing sucks. Maybe you’re a joke. Maybe you were stupid to even try. Maybe the whole thing was a colossal waste of time.

Let me tell you something. Rejection of any kind sucks. But rejection of your book, which entered the world as your labor of love, is especially hard to take. Especially when you talk to your friends about being an author. They may be very supportive of you, but…

They don’t consider you an author.

Your friends and relatives know what an author is. To them, it’s the names they see on the shelves of bookstores. The ones who wrote the books that became movies. Until our books start selling, they consider us vanity authors.

That’s what I was, a vanity author. At least that’s how everyone saw me. But when I finally got sick of being a vanity author I sat down and created a marketing system to get my books onto the best-seller lists.

On Monday, June 20, 2011, Amazon announced I was the first self-published author to sell a million downloads on Kindle, and only the eighth author in history to do so. You know how I’m celebrating? By making my marketing system available for everyone who wants to duplicate, or exceed my achievements. I wrote it all out, step-by-step. Everything I tried that didn’t work and everything that did.

I’m charging $4.99 for this information via eBook, $9.99 paperback. I hope you’ll consider it a bargain, since I spent $25,000 for information that didn’t work. Why so cheap? Because adding five bucks to what you’ve already spent on your dreams isn’t a big deal.

You know when my friends finally considered me an author? When I started making serious money from book sales! And no matter how nice your friends and family are, you know in your heart they’re not going to consider you a real author until the royalties start pouring in.

The book is titled, How I Sold 1 Million eBooks in 5 Months! It’s about me, but it was written for you. Here’s the link.